Basic Principles of Investing

Buying Investments

Banks and credit unions offer various deposit products, such as CDs, that represent safe, convenient places to keep your emergency money. Most deposit products are liquid, meaning you can easily convert them into cash without significant loss of principal. Banks and credit unions are federally insured for deposits of up to $250,000. For details see the section on federal deposit insurance.

Many banks and credit unions have expanded their offerings to include brokerage and insurance services. As a result, you can now buy stocks, bonds, mutual funds, and annuities at many banks and credit unions. These investments are not federally insured.

Full-service brokers do a lot more than just transactions. Your broker can provide you with financial advice and generally provide one-stop shopping for all your financial needs. He or she may even offer to provide you with professional money management for a fee.

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Securities and advisory services are offered through LPL Financial (LPL), a registered investment advisor and broker-dealer (member FINRA/SIPC. Insurance products are offered through LPL or its licensed affiliates. Premier America Credit Union and Premier America Investment & Retirement Services are not registered as a broker-dealer or investment advisor. Registered representatives of LPL offer products and services using Premier America Investment & Retirement Services, and may also be employees of Premier America Credit Union. These products and services are being offered through LPL or its affiliates, which are separate entities from, and not affiliates of Premier America Credit Union or Premier America Investment & Retirement Services. CA Insurance License #0759204, TX Insurance License#1643255.

Securities and insurance offered through LPL or its affiliates are:

Not Insured by NCUA or Any Other Government Agency Not Credit Union Guarantee Not Credit Union Deposits or Obligations May Lose Value